In this episode, we had the insightful Dr. Crystal Frazee join us to discuss the crucial role of body wisdom in entrepreneurial success.

Crystal emphasized the importance of regular check-ins to assess your needs, setting boundaries, and using your body's cues to enhance productivity and well-being.

She shared valuable strategies for managing energy, decision-making, and team dynamics based on body wisdom.

Discover how integrating body wisdom can transform your approach to entrepreneurship and lead you to sustainable success. Tune in now.

About Dr. Crystal Frazee

Dr. Crystal Frazee is an executive coach, a keynote speaker, and the creator of Attuned Leadership.

Her mission is to teach women leaders to navigate the invisible gendered barriers they face and that traditional leadership and business development overlook.

She blends her expertise in women’s integrative health, leadership, gender studies, and somatics to transform company culture within organizations so women thrive at all levels and to guide individual women leaders to reach their desired success without compromising their satisfaction or burning out.

In her spare time, she's sipping tea, walking the lakeshore, writing her book, and hanging out with her two fiery daughters and husband in West Michigan.

Visit her website here: https://crystalfrazee.com

Visit Crystal's Website

About Nathalie & The Momentum Memo

Nathalie Lussier is the founder of AccessAlly, a WordPress LMS plugin company for course creators, membership site owners, and community builders who want to scale on their terms.

In The Momentum Memo and Off The Charts podcast she shares her journey of running a tech business, being a regenerative farmer, and raising young kids.

We delved into the importance of trust, transparency, and personalized experiences for members.

From data collection to onboarding processes, we covered it all.

Discover how to retain and engage members, increase lifetime value, and create a thriving membership ecosystem.

Plus, get exclusive tips on exit surveys and managing cancellations.

Whether you're a seasoned entrepreneur or just starting out, this episode is full of actionable advice for your membership.

About Mike Morrison

Mike Morrison is founder of the Membership Geeks and Membership Academy, where he's spent over 15 years as the driving force behind countless successful membership businesses.

He's the host of an award-winning podcast, author of 3 best-selling books, and can regularly be found on stages around the world at events including Social Media Marketing World, Atomicon and Podcast Movement.

Check out Membership Geeks

About Nathalie & The Momentum Memo

Nathalie Lussier is the founder of AccessAlly, a WordPress LMS plugin company for course creators, membership site owners, and community builders who want to scale on their terms.

In The Momentum Memo and Off The Charts podcast she shares her journey of running a tech business, being a regenerative farmer, and raising young kids.

Elayna shares her journey of unintentionally finding her way into entrepreneurship and highlights the significance of owning one's perspective and using creativity in problem-solving and client engagement.

You will gain insights into fostering creativity in your business and reframing your thinking as you navigate the entrepreneurial journey.

You’ll get actionable advice to redefine your creativity and business growth.

About Elayna Snyder

Elayna Snyder is a trusted advisor to top leaders and coaches and is renowned for translating seemingly inarticulable ideas into concrete reality.

Drawing on her previous background of teaching and art, Elayna is at the forefront of redefining how we think about marketing and business growth strategies. overlook your most powerful asset: Your creativity.

She defines creativity as your expression of how you see the world. It is your creativity that fuels everything you do from how you lead, to how you problem-solve, to the last email you sent.

Join us as Elayna takes us on a journey to redefine how you see your creativity. She’ll guide you through a series of reframes and simple practices inspiring you to own your perspective, unlock your creativity and create your best yet-to-be imagined opportunities.

Get The Reframe Newsletter

About Nathalie & The Momentum Memo

Nathalie Lussier is the founder of AccessAlly, a WordPress LMS plugin company for course creators, membership site owners, and community builders who want to scale on their terms.

In The Momentum Memo and Off The Charts podcast she shares her journey of running a tech business, being a regenerative farmer, and raising young kids.

We explored how understanding customer needs and tailoring messaging using the Hybrid One Reader can transform your business.

You’ll discover how this approach led to a 50% increase in revenue for one business, and learn about the versatile application of this concept across various marketing assets.

Plus, you’ll learn about the essential tools and research methods to create your own Hybrid One Reader. Tune in to improve your approach to customer understanding and messaging!

1. Jobs To Be Done Insight: Understanding the "jobs to be done" framework is essential for mapping customer journeys and tailoring marketing strategies to meet customer needs across different segments.

2. Hybrid One Reader Concept: Leveraging the "Hybrid One Reader" approach can help businesses speak directly to multiple customer segments. It’s especially useful for static assets like websites and when segmentation is not feasible.

3. Tailored Testimonials: Crafting tailored testimonials aligned with different customer segments and desired outcomes is pivotal for resonating with diverse audiences and driving conversions.

About Carolyn Beaudoin

As a messaging strategist and conversion copywriter, Carolyn helps growth-focused subscription businesses drive repeatable and reliable revenue with an optimized web and email ecosystem.

Carolyn is the co-founder and Head of Creative Strategy at Boxcar Agency. Carolyn is best known for her teaching in Copy School by Copyhackers. Follow her on LinkedIn.

Get Carolyn’s template right here: https://www.boxcar.agency/off-the-charts

Download the template

About Nathalie & The Momentum Memo

Nathalie Lussier is the founder of AccessAlly, a WordPress LMS plugin company for course creators, membership site owners, and community builders who want to scale on their terms.

In The Momentum Memo and Off The Charts podcast she shares her journey of running a tech business, being a regenerative farmer, and raising young kids.

He discusses the advantages of smaller communities, examples of clients moving off social media, and tips on nurturing new and long-term members.

Surprisingly, smaller communities were found to be more successful, and building a community can start in just a few weeks.

Tune in to hear more valuable tips and inspiring success stories in the world of community building.

The Power of Community

1. Smaller communities deliver more value: Smaller communities allow for more personal connections, deeper engagement, and tighter-knit relationships among members, which can lead to more meaningful interactions and outcomes.

"A lot of people think bigger is better. If you look at the communities that were very well respected and beloved... A lot of times, the smaller, the better."

2. Finding the right pricing strategy: The value proposition and signature offerings of a community should help determine the appropriate pricing. Communities can come in various price points depending on the value they offer and the type of customer they serve.

3. The power of human touch: Even as automation plays a role in community management, the genuine human connections, friendships, and private discussions that occur behind the scenes can be as valuable as public engagement, shaping and sustaining the community over time.

About Andy Guttormsen

Andy Guttormsen is the Co-Founder and CRO at Circle. He was on the founding team at Teachable ($250m exit), and went on to co-found Circle in 2020. Circle is now the world’s leading community platform for creators and businesses with customers like Adobe, Webflow, Brendon Burchard, Pat Flynn, Modern Fertility, Harvard Alumni, and 9,500+ others.

About Nathalie & The Momentum Memo

Nathalie Lussier is the founder of AccessAlly, a WordPress LMS plugin company for course creators, membership site owners, and community builders who want to scale on their terms.

In The Momentum Memo and Off The Charts podcast she shares her journey of running a tech business, being a regenerative farmer, and raising young kids.

It’s an Off The Charts Business podcast episode all about being the lead magnet in your business.

Not a PDF, a funnel, a course, a video series… You, yourself.

This episode delves into the concept of being a lead magnet for your own business, staying authentic and creative, and finding joy and fulfillment in your work.

You’ll gain practical advice on differentiating between active and inactive tasks and exploring unique ways to put yourself out there to attract clients.

Tune in for an inspiring conversation on making brave choices in business and promoting positive change!

About Shawn Fink

Shawn Fink is a business design strategist and courage coach who helps build vibrant, mission-driven businesses & energize the visionary founders who run them.

She's the founder of the Brave YES Business Advantage™ Framework. A Team Facilitator. Keynote speaker. Writer. And a former journalist.

Get Shawn’s Brave YES Business Advantage™ Checklist:

Get The Checklist

Feel free to listen to this episode on the go in your favorite podcast player, just look up “Off The Charts Business”.

I’ll be back next week with a written Momentum Memo newsletter.

Thanks for listening, this is a good one!

-Nathalie

🔮 Embrace Creative Consciousness: Lenka emphasizes the importance of accessing the "higher mind" for intuitive ideas and solutions, and aligning with one's real self to create from within.

🚀 Strengthen Intuitive Intelligence: Learn the 4-step routine for strengthening intuitive intelligence, including offloading negativity, visualizing success, seeking internal guidance, and implementing ideas.

💡 Balance Logic with Energy: Lenka and Nathalie delve into the need for entrepreneurs to balance logic and creative consciousness, and to not stay in a problem-solving mindset, but to access the "magic beyond our minds, beyond our logic" for transformative results.

Tune in to the episode to explore these fascinating insights! And don't miss Lenka's book, "Energetic Selling and Marketing," for a deeper dive into energetics in business.

Lenka Lutonska's journey began in Slovakia, where she struggled with bulimia and low self-esteem at a young age. Instead of beginning university as planned, she made a bold decision to start anew in London, believing it to be a city where dreams come true. Working at McDonald's and immersing herself in the study of the human mind, Lenka eventually became one of the top NLP trainers.

This paved the way for her to launch her own successful business, lose it all because of a bad partnership, and then rebuild the one she has today, where she continues to help others transform their lives. Her past struggles fuel her passion for empowering others, making her a source of inspiration for many.

After I reach this next milestone, then I'll take a vacation.

Once this launch is over, I can slow down and rest.

When I get things to the next level, then I'll take better care of myself.

Sound familiar?

This is part of the Myths of Momentum series, where we’re looking at what we’ve been told success should look and feel like. We often imagine that success should come easy, happen quickly, and be fun. 

Folding laundry is painful (or at least no fun).

Running a business is stressful. No matter how awesome the people who work with you are, there are stressful moments.

We often believe that if it's meant to be, it will be easy.

Maybe success will come easy, and that would be a sign that we're on the right path...

So if success isn't forthcoming, we doubt our decisions and end up quitting... often right before our efforts pay off.

This is part of the Myths of Momentum series, where we’re looking at what we’ve been told success should look and feel like. We often imagine that success should come easy, happen quickly, and be fun. 

This is part of the Myths of Momentum series that I'm starting where we're looking at what we've been told success should look and feel like we often imagine that success should come easy, happen quickly, be fun, and is the ultimate reward.

"Email automation is like having a tireless assistant working for your business, building relationships on autopilot without the burnout." - Cheryl Rerick

In today's episode, we are joined by email automation specialist, Cheryl Rerick.

Cheryl delves into the world of automated email marketing and its immense benefits in building relationships and maintaining consistency without burnout.

If your goal is to make the most of what you’ve got, then learning how to nurture the 90% of subscribers who don’t buy right away is key. As Cheryl says on the show:

Don't dismiss subscribers too quickly – sometimes they become your most valuable clients years later.

Cheryl Rerick is an email marketing strategist, automation engineer, and deliverability expert who brings the magic of automation to coaches and course creators so they can live their lives away from the tyranny of tiny screens.

As the creator of the Automate and Chill™ method, Cheryl’s long-term conversion system will have you making more passive sales, free up hours each week, and create a life-proof business… all with your emails.

Follow her on Instagram.

Important Time-Sensitive Changes Happening In The Email World

Stay ahead of the biggest changes happening in February 2024 to make sure your emails keep landing in the inbox.

Watch Cheryl’s free on-demand training here.

• Why we want to hide after a “failed” launch or when we have a huge success

• How to be a bold-faced lover of failure and wins

• Conscious launch practices

• 3 must-ask questions before your next launch

About Sage Polaris

About Sage Polaris:

Sage Polaris has written high converting copy for more than 400+ clients earning them millions of dollars. She helps personal brands and service providers sell more of their service or offer with the words on their website.

Her emails and sales pages are responsible for generating as much as 7 figures in a single launch. She has worked with Chalene Johnson, Chrisette Michele, Rick Mulready, and Lynne Twist. Basically, she makes money for the “internet famous” people we all look up to.

And in turn, has been an international speaker in exclusive private Masterminds. She can show your audience how to go from story telling to story selling. This is what truly makes a brand legendary.

… and today she’ll tell you exactly how to do that in your own businesses.

Her website: https://sagepolaris.com/

Highlights from this episode

1. Importance of Community and Conscious Decision-Making in Business

• Aligning with clients and making conscious decisions leads to success

• Successful memberships prioritize member spotlighting and giving voice to underrepresented individuals

• Creating a strong sense of community and connection leads to longer member retention

• Handling complaints by providing a platform for individuals to be seen and heard, resulting in positive engagement and recognition

2. Strategies for Highlighting Members

• Active involvement and engagement observed to select members for social media highlights

• Avoiding Facebook for social justice posts due to polarization, sharing on Instagram instead

• Providing actionable resources and courses of action when discussing social justice issues

• Engaging as an ally and uplifting voices to avoid being seen as a “woke white leader”

3. Shifting Mindset and Celebrating Success

• Overcoming the tendency to hide after failure and fear of bragging after success

• Learning to celebrate success as a manifestation of high vibe energy

• Shifting mindset towards supportive perspective on peers’ success and viewing it as an opportunity for inspiration and growth

4. Tips for Launching Courses or Programs

• Understand the psychology of the four different buyer types

• Incorporate strategic decisions in emails and organic posts to cater to different buyer types

• Focus on building your audience for future launches through Facebook groups, email lists, and guest expert sessions

• Utilize paid ads on platforms like Facebook and Instagram, encouraging engagement through a call to comment

• Maximize reach and connect with potential customers by understanding algorithms and utilizing technology

Timestamps

01:29 Maintained multiple profit sources, reevaluated client work.

05:33 Celebrate success, ignore jealousy, rise above.

06:19 Jealousy fades as emotional intelligence grows.

12:27 Check-in with your audience, make conscious decisions.

14:21 Spotlight members, make conscious decisions, earn money.

18:33 Instagram is better for sharing, fewer random people.

21:37 Diving deeper into tactical launch tips.

25:00 Understand the different types of decision makers for successful sales.

31:44 Schedule time off for a successful launch.

36:08 Ideal time for scaling online business growth.

37:53 Love your inner knowing, utilize technology.

Tune in to learn:

• How to use automation to create a better learning experience

• Why most 1-to-many coaching programs are missing 3 key ingredients

• How to transition from 1-1 coaching to online group coaching

About Chris Davis

Chris is passionate about ensuring the marketing automation space is the best it can be. He has over 12 years of professional experience in automation, both corporate and entrepreneurial.

He is the full-time founder of Automation Bridge and a fractional CTO for startups. He also hosts the All Systems Go! Podcast, where he talks about deploying automated marketing and sales systems.

His website: https://automationbridge.com/

Highlights from this episode

1. Importance of Structuring the Learning Experience

• Use a submission process as a data-driven approach to ensure students apply what they’ve learned.

• The submission process should be mandated and connected to automation for user access control.

• Incorporate worksheets within the curriculum for students to apply their knowledge.

2. Leveraging Gamification for Engagement and Motivation

• Utilize gamification features like points, leaderboards, and badges to incentivize completion.

• Points can be redeemed or used for tracking progress, syncing with a CRM system.

• Badges can be used to unlock certain features or reward specific behaviors.

• Leaderboards and visual accountability increase compliance and motivation.

3. Implementing Automation for Scalability and Efficiency

• Automation enables scaling from one-on-one to one-to-many teaching.

• Learning Management Systems (LMS) have built-in automation for tracking progress and sending automated emails.

• LMS integration with CRM systems allows seamless communication and data sync.

• Technology can handle enrollment, scheduling, and access control.

4. Creating a Controlled Learning Environment

• Implement timed access to course materials to incentivize completion and ongoing engagement.

• Drip access and prerequisite learning create a controlled learning environment.

• Assessments and quizzes after each lesson gather data and optimize content delivery.

• Foster peer-to-peer engagement and community-building for a comprehensive learning experience.

Timestamps

01:03 Life took me from artist to engineer.

04:40 Passionate entrepreneurs embrace technology for success.

08:59 Understanding comes from application and demonstration.

11:30 Wasted money on unfinished course, distractions discourage learning.

13:33 Automation improves website purchasing and access process.

16:07 Mind thresholds, test, apply, understand, automate.

21:27 Endless possibilities with free month and course. Automated points synced to CRM.

22:44 Auto log in and make it easy.

25:21 Automation syncs with CRM, giving badges based on criteria. LMS and CRM need to communicate.

29:45 Transitioning from one-on-one mentoring to a wider audience.

32:30 Open door policy, timed cohorts for online program.

37:52 Timed access enhances learning and retention.

38:43 Brilliant, caring approach to student success.

In this episode, she brings her expertise to the table and discusses all things related to membership businesses, farming, and SEO.

Tune in to learn:

• How to make the most of the sale of your business to start a new act

• What’s working in digital marketing right now

• Why create a membership business right now

About Rebecca Gill

For over ten years, she led Web Savvy Marketing as the Founder and President. In this role, she provided full-service SEO consulting and one-on-one SEO coaching, created online SEO courses, hosted an SEO podcast, and teach onsite SEO Bootcamps. As an agency, we’ve also performed a whole lot of website design, development, and WordPress theme sales. In total, we’ve served over 6,000 clients in 185 countries over the last ten years.

Rebecca’s website: https://rebeccagill.com/

Natalia also touches on the importance of transparency, empathy, and integrity in marketing tactics, as well as the power of community support. They dive into their thoughts on artificial intelligence and its implications for copywriting and marketing, as well as their experience in writing sales pages that stand out in a sea of sameness.

About Natalia Sanyal

Natalia is an anti-oppressive copywriter and brand messaging strategist.

In the last 10 years, she worked with billion-dollar businesses, New York Times bestselling authors, and award-winning marketing agencies. Now she teaches change-maker personal brands to use marketing as a force for good so that they can create demand without causing harm to humanity and to themselves.

Links:
LinkedIn: https://www.linkedin.com/in/nataliasanyal/
Newsletter and private podcast: https://nataliasnewsletter.ck.page/optin

Highlights from this episode

1. Finding Your Unique Communication Style

• Acknowledge that everyone has a natural style of writing, even if they don’t realize it.

• Look at how you write text messages to your best friends as an example of your natural speaking style.

• Start by writing freely and then edit to make it sound more like yourself.

• Practice and experiment with different prompts to develop your own unique style.

2. Ethical Marketing and Empathy

• Prioritize giving agency to people and providing them with as much information as possible.

• Be transparent and upfront in marketing tactics, especially in webinars.

• Replace agitation with empathy when addressing a problem.

• Lead with empathy to show understanding of how the audience feels, then present solutions from an empathetic angle.

3. Integrity, Play, and AI in Marketing

• Constantly examine whether your offers, content, and marketing align with your values of integrity and play.

• AI-generated content may not be helpful for changemakers and thought leaders as it relies on old information.

• Opportunity to stand out by not sounding like everyone else using AI.

• AI can be useful for research purposes, but be discerning about bias and legitimacy of information it provides.

4. Marketing Plans and Effective Sales Pages

• Discuss and plan a marketing strategy for a sales page to ensure it gets the desired visibility.

• Understand the importance of having a marketing plan in place even if the sales page copy is well-written.

• Take responsibility for informing clients about the need for a marketing plan, but ultimately, it’s their decision.

• Offer standalone value in each post, regardless of whether the reader is buying, to make the process easier.

Timestamps

[00:01:31] I bring out brands’ unique strengths and create change.

[00:03:50] Traditional marketing manipulates; we need empathy.

[00:06:55] Transparent marketing: give customers agency and information.

[00:11:33] Community helps, be discerning on social media. Engage mentally prepared for crickets.

[00:15:00] Integrity, play, and values shape my choices.

[00:22:35] Writing should reflect personal style and authenticity.

[00:24:09] Importance of filtering writing, humanity in marketing.

[00:26:40] Important topic: language impact, improving and updating.

[00:31:43] Customer support experiences with tech issues and emotions. Concerns about AI in marketing.

[00:34:06] AI limitations and potential impact on jobs.

[00:36:20] Program called Get Embodied helps changemakers market themselves.

(If you missed my live workshop, click here to register for the next one!)

For context, if you’re new, this fellow business owner was talking about how I used to speak on a lot of big stages, appear on popular big-name podcasts, and be very visible across all the social platforms.

Then after I had my first child, I knew I wanted to focus on the AccessAlly software business and that I would want to slow down all these appearances and associated travel.

Being Internet Famous

Back in the day, there were people who called themselves “Internet Famous” and I loved this inside joke.

We didn’t consider ourselves to be truly famous, because it was such a small subsection of the internet that knew who we were. And frankly, most of us were nerds, because we were early adopters of certain social media platforms.

I remember one t-shirt that a friend made that said “I’m a big deal on Twitter”. 

It was funny because nobody knew what Twitter was back then. 

This type of influencer career has taken on a whole new life and we were just early dabblers, learning how to deal with our small-scale fame.

Here’s an example.

For context, I grew up in a small town of 3,000 people in Quebec, Canada where everyone knew each other. Then I moved to the big city of Toronto, Ontario which is where I started my business and started becoming “internet famous”.

Then when my husband and I moved to Brooklyn, New York I used to take my dog for walks at Prospect Park.

One day I came back to my computer after my dog walk to find a tweet from someone saying they saw me at the park.

I felt chills down my spine.

This wasn’t someone I was “online friends” with, and we had never met in person before… her intention was just to say hi, but it still made me think twice.

I often went to the park wearing sweatpants and no bra, with my unwashed hair in a bun… and that in no way matched my “public image”.

I started to ask myself if I needed to primp before going for a walk with my dog, to maintain the personal brand I had built up.

Let’s rewind the fame train

Before we can tackle the connection between being in the spotlight and business success, let’s go back to the beginning.

Before there were influencers and personal brands, there were artists and celebrities.

They were the first ones to benefit from fame.

In fact, one of the first online programs I signed up for in my early business days was called “Creating Fame” by Laura Roeder.

She modeled her program on the techniques she had seen her friend, an actress, use to kickstart her career.

The concepts of building up fame for yourself around your business were fresh, and they definitely worked. 

A lot of folks from that online program are still around, running businesses online and off, and still creating that fame.

The concept was simple: if you can make a name for yourself and be in the spotlight, then people will be more likely to buy your products or services.

It definitely works better than being the best-kept secret in your industry, right?

But as you can imagine, fame at the celebrity level comes with drawbacks.

The drawbacks of fame (business or otherwise)

It dehumanizes you and makes you into a 2-dimensional representation of yourself.

It can also cause weird issues like being put on a pedestal, and then the subsequent fall or shove off of it when you make a mistake or say something that upsets people.

These days we blame cancel culture, but as a society, we have always loved a rags-to-riches story and a fall from grace story. Bonus points if they happen to be the same person.

Plus there are the expectations we place on famous people. 

They need to be available to us for our entertainment, to give us advice or encouragement, to look a certain way, and to meet behavioral standards.

In our materialist world in particular, we believe we have the right to be judgemental about famous people because they are “public goods.”

They have to look picture-perfect at all times, have meticulously kept homes, drive fancy cars or fly first class, and hang out with other famous people at all times.

There’s also the cost that fame exerts on those close to the person in the spotlight. 

Like family members who are expected to be shown in photos and videos online, or have their stories woven into the celebrity’s brand.

There is a fine line between posting family pictures for friends and family on social media and posting these for public consumption. 

It’s possible for the children of famous people to be held to a higher standard, and that can cause emotional and self-esteem issues at a very young age.

Then there are the extreme fans, like stalkers and people who get a little too excited that they can meet or discover things about a famous person.

If you consider the security aspect for family members, the whole thing gets even harder to stomach for parents.

But you get the picture: fame might come with perks like opportunities, money, and success… but the drawbacks are real.

Finding your own path to success, fame optional

So do I think it’s necessary to be a personal brand, to wield influence online, and to chase the spotlight to be successful?

Or share all of our life’s details on Instagram or TikTok daily?

My answer is no – depending on what your definition of success is.

If your definition of success includes fame, then yes obviously you will need to be in the spotlight and the two go hand in hand.

If you crave fame, I don’t think there’s anything wrong with that desire. I would definitely recommend looking a little deeper at your motivations, though.

Sometimes we reach for outside validation when we feel like we’re not enough as is.

This was definitely the case for me.

I wanted to prove my worth by going after big goals and achieving them.

The fame made me feel appreciated and loved in a way that I didn’t get when I was a geeky teenager who had a hard time making friends and dealing with bullies.

But I also realized that it wasn’t satisfying in the same way as a true relationship with another person, and fame felt more transactional overall.

Still, if fame is calling your name, go for it.

Claiming quiet success

There’s also a type of quiet success – where you’re doing good work for people who appreciate it and getting rewarded well financially.

Let’s explore that a bit more: this is the type of business you can build that doesn’t depend on your personality to grow. 

It doesn’t mean you can’t share your personality and your quirks, but it’s not as much about you as it is about the results you can provide when someone chooses to work with you, buy your product, or read your books.

This type of quietly successful business isn’t about being seen constantly, but it does require some visibility otherwise your potential customers won’t know you exist.

There are different ways to gain this visibility: it might be through content marketing, partnerships, or word of mouth.

The important thing here is that you don’t need a huge massive audience if your business model is focused on a niche and your ability to sell at a higher price point is there.

Often, it’s when you’re moving to courses, digital products, and recurring memberships that you want to grow a larger audience.

But with a recurring membership, you also don’t need the biggest audience, if you can keep people long-term – this means you don’t need to keep selling to new people all the time.

Fame waves or embracing the hiatus

Now there is another option, which I think is not talked about often.

I’ll call it the “now you see me, now you don’t” approach to fame.

There are some notable examples of musicians who do things this way.

First, there’s Sade Adu, one of the most successful British female artists in history.

She releases a new album and will go on a giant world tour to promote it and share it… and then she vanishes for an 8 to 10-year hiatus, while she works on her next release.

This type of hiatus has in no way stopped Sade’s career, she has won everything from a Grammy award and has been inducted into the Songwriters Hall of Fame.

This type of hiatus “cocoon time” is extremely beneficial. Artists can focus on their craft, creating, and just being.

Not having to perform or be someone publicly, but just live their life while getting ready for another publicity push in the future.

This kind of “fame wave” also feels natural for women, who may want to step out of the spotlight when they have children or want to spend more time with their families.

That was the case with singer Dido, who reached a peak in her career in the late 1990s, won awards, and sold lots of records. Then she took a break from the spotlight and returned in 2013.

She then went on her first tour in 15 years in 2019 and won more awards for her work.

When the timing is right and a new rush of creative energy or a big project is ready for the world, the stage will be there.

No matter what style of personal branding you feel called to – the constant spotlight, the quiet success, or the in-and-out… it’s helpful to understand how to work with your strengths around visibility.

Don’t force yourself into a model that doesn’t work for you personally or professionally… just because it worked for someone else, or you think you “need” to do it that way to be successful.

I hope this episode challenged the assumption that we need to be in the spotlight in order to grow a successful business.

In this interview, she shares her journey of finding her fit in a corporate setting, the power of integrating one’s gifts and talents, and how to create a remarkable brand that leaves a lasting impact.

Lethia also dives into the importance of real relationships, the value of having the right tools to achieve success, and the significance of aligning one’s personal brand in all aspects of life. Let’s dive right in!

About Lethia Owens

As the CEO of Irresistible Inc., Lethia works with entrepreneurs to help them define, develop and promote their Irresistible brand. But her lessons about personal branding are not limited to those in business for themselves.

As a keynote speaker and leadership trainer, Lethia speaks to employees and leaders throughout the corporate environment, reminding them that we are each president and CEO of “Me, Inc.” It is up to each individual, as an employee or manager, to take responsibility for their own success, recognition, promotion, legacy, reputation, etc.

Lethia actively inspires countless individuals around the world to not only discover and live from their unique gifts but to use those gifts to build their wealth. She is ranked #8 among the World’s Top 30 Brand Gurus.

https://lethiaowens.com/

Highlights from this episode

1. Leveraging Your Identity and Strengths to Build a Remarkable Brand

• Emphasizes the importance of being authentic and purposeful in your career journey.

• Shares personal realization about not conforming to others’ expectations in a corporate job and choosing authenticity instead.

• Discusses the concept of integration in the workplace, finding your fit, and contributing with authenticity.

2. The Importance of Having the Right Tools for Success

• Stresses the significance of having a variety of tools to achieve success quickly.

• Mentions past mistakes in choosing platforms lacking support, leading to the preference for AccessAlly for building membership sites.

• Highlights the decision to focus on building course and membership sites, separating themselves as a specialized web development company.

• Introduces “Certify Your Brilliance” as a business complementing their specialized web development work.

3. Being Authentic and Unapologetic in All Aspects of Life

• Advocates for aligning personal brand in all areas of life and being unapologetically oneself.

• Rejects the concept of different personas for different areas of life and emphasizes consistency and authenticity.

• Shares personal experiences of understanding how they are perceived and actively shaping their brand accordingly.

• Encourages feedback from others and introspection to identify one’s true calling.

Timestamps

[00:01:44] Asked dad to go out, he said study. 1 year of study, SAT time. Dad asks for money, we’re broke. Mom confuses SAT with STD. No college for me.

[00:03:03] Full scholarship, computer science, master’s, 2 doctorates, game changer.

[00:08:52] Inspiring words have defined my 16-year career.

[00:12:52] Personal brand: Share your authentic self

[00:13:35] Managing multiple personalities, fake personas on social media

[00:19:26] Distinctive circus brands have magical theatrical productions.

[00:22:38] Find your thing, create and be prolific.

[00:26:37] AccessAlly surpasses expectations, monetize brilliance with certification.

[00:29:57] Focusing on core and membership sites, referrals for others.

[00:32:23] Encourage real relationships in marketing, be authentic.

[00:35:18] Excited to share brilliance, market domination blueprint.

Plus, you’ll learn how to integrate ActiveCampaign with tools like AccessAlly for customizable and personalized interactions with your audience. Stay tuned as we discuss the exciting possibilities of new technology and how it can revolutionize your business!

About Kay Peacey

Kay Peacey has honed her email marketing automation skills to the very highest levels over 6 years of consulting and training for small businesses.

She’s a world-leading ActiveCampaign specialist with a seat on the Customer Advisory Board for ActiveCampaign, and founded the ActiveCampaign Academy at her own company, Slick Business.

Kay’s unique combination of top-level strategy and technical skills plus a lifetime of teaching make her the perfect person to help your business unlock bigger return on investment from your email marketing automation whilst keeping the human touch.

She’s also partial to using the Lego mini-figs or paper aeroplanes to drive home the learning.

Kay’s links:

Accelerated ActiveCampaign free course:
https://slickbusiness.co/accelerated-activecampaign

Kay on LinkedIn:
https://www.linkedin.com/in/kay-peacey/

Free Facebook Group: 
https://www.facebook.com/groups/automate.your.business.with.activecampaign

ActiveCampaign Academy:
https://slickbusiness.co/activecampaign-academy

Highlights from this episode

1. ActiveCampaign and AccessAlly Integration

• AccessAlly integrates deeply with ActiveCampaign through tags, custom fields, webhooks, and other features

• ActiveCampaign offers unlimited automation, integration, and a great price point on lower tiers

• Having the right information about each person going through your business is powerful

2. Automation and Efficiency

• Automation can assist in routine maintenance of a business and make it more efficient

• Having unlimited automation allows businesses to scale up in a way that wouldn’t be possible otherwise

• Integration is key, allowing different technologies to communicate with each other

• The importance of strategy when introducing new technology to learners

• Identify learners’ priorities and tailor content and resources accordingly

3. Empowering Women in Technology

• On a mission to bring more women into their local area and empower them in technology careers

• Teaching women to use ActiveCampaign and actively seeking out women with potential in the industry

• Women can make more money doing automation work than their current industry

Timestamped overview

[00:08:36] Online space connects and reveals real relationships.

[00:11:35] You control your email relationship, use ActiveCampaign.

[00:13:38] Incentivize with personalized content, automate follow-up.

[00:19:26] “ActiveCampaign Academy teaches small to medium business owners marketing automation.”

[00:22:52] Automated system helps Tracy with bookkeeping intake.

[00:26:28] Safety in consulting when businesses are struggling.

[00:28:52] AccessAlly integrates deeply with ActiveCampaign through tags, fields, and webhooks. Check out ActiveCampaign Academy for more information.

[00:35:30] Technical mechanics automate mundane tasks & facilitate communication.

[00:38:00] Don’t waste your Ferrari, learn to drive.

[00:40:56] Enthusiasm for women in tech and automation.

About Rebecca Tracey

Rebecca Tracey is the founder of The Uncaged Life where she works with coaches to get clear on their brand message, create packages that sell, and help them get clients (without being all over social media). Rebecca runs a highly engaged online Facebook group of over 15,000 entrepreneurs. She started her business while living in a Chevy ’81 campervan  and now lives in her dream town of Squamish BC surrounded by mountains, where she is truly living her Uncaged life.

Get Becca’s Free Masterclass on Building Your Business Without Social Media: 

https://theuncagedlife.com/no-social

Highlights from this episode

1. Building a Sustainable Business

• Focus on setting realistic goals and avoid striving for perfection.

• Don’t waste time on unnecessary tasks like creating reels, social media strategies, and funnels.

• Take the time to build something sustainable and avoid falling into “shiny object syndrome.”

• Experience failure or disappointment before realizing the value of a slower, more deliberate approach.

2. Leveraging Social Media for Networking

• Use social media for networking and accessing people’s inboxes, but hold off on content creation initially.

• Foster human connections through various means, not just through Instagram content.

• Collaborate with others who have similar audiences and benefit from each other’s content.

• Networking is crucial for getting clients initially, rather than relying solely on a website.

3. Starting a Business and Navigating the First Year

• Start with one-on-one interactions to fine-tune processes and achieve specific results before scaling.

• Experiment and explore different tools and approaches during the first year.

• Work with someone to prevent burnout and gain skills to help others, even outside of the desired niche.

• Shift mindset towards niching by realizing that the skills used are the same regardless of the niche.

4. Freedom and Flexibility in Entrepreneurship

• The main motivation for starting a business is to have freedom and flexibility in how and where to spend time.

• Avoid constantly learning new platforms and strategies on social media, as it can be stressful and unsustainable.

• Set lower goals and avoid the pressure to achieve immediate success.

• Integrate past experience into the new career for credibility, rather than completely discarding it.

Timestamps

[00:02:38] Social media learning is stressful and unsustainable.

[00:04:44] Start 1 on 1, hold off on content creation.

[00:09:10] Collaborations on Instagram led to successful business.

[00:11:46] First course was delivered through email and Dropbox. Now on AccessAlly, much better. During COVID, people are more accepting of imperfections.

[00:14:11] Use friends and family to find customers.

[00:16:34] Lower expectations, exceed goals, avoid disappointment.

[00:22:35] “Why become a coach? Finding your niche.”

[00:23:07] Pressure to find business niche, gain clients, and use diverse skills in first year.

[00:26:30] Traveling, work, hobbies, freedom, individuality, dogs.

[00:30:00] Social media platforms: FB group, Instagram, free resources.

Alice shares her journey from freelance journalism to copywriting and eventually pivoting her business to focus on publicity. She dives into the importance of having clear values in business to handle rejections, and she also shares her unique approach to gamifying rejection goals.

About Alice Draper

Alice is a podcast publicist who is on a mission to make publicity easy and accessible for underrecognized women entrepreneurs at all stages of their businesses. She has been running Hustling Writers for over two years and in this time, she has secured her clients in over 500 podcasts including countless top 1% and top 0.5% podcasts. You can download her free podcast template here: https://hustlingwriters.com/podcast-pitch-template

Follow Alice:
https://www.linkedin.com/in/alice-m-draper/
https://www.instagram.com/alicedraper/

Highlights from this episode

1. Alice Draper’s journey to becoming a podcast publicist

• Started out in freelance journalism and experienced the unpredictability of the industry.

• Took on copywriting work to create stability and realized the value of being published in reputable publications.

• Transitioned to pitching PR for clients and eventually focused her business on publicity.

2. The importance of having clear values in business

• Rejections can feel discouraging, but having strong values can help us stay grounded.

• When we are clear on our values, rejections become obstacles to overcome rather than personal reflections of worth.

• Getting clear on business values helps navigate the world of rejections that come with putting ourselves out there.

3. Setting healthy boundaries and depersonalizing rejection

• Recognize that our business is an entity separate from ourselves and establish healthy boundaries.

• Use systems like spreadsheets to track outreach and follow-ups, and maintain a professional approach.

• Personalize outreach but avoid making it overly personal, as business involves more no’s than yes’s.

4. Gamifying rejection and setting rejection goals

• Embrace rejection as a natural part of the process and aim for a certain number of rejections.

• Viewing rejection as a goal makes it less daunting and helps build resilience.

• Gamifying rejection can be motivating and reframes it as a necessary step toward success.

Timestamps

[00:02:03] Transitioned from copywriting to PR focus.

[00:04:39] Identity crisis due to validation from others.

[00:08:30] Rejection goals help depersonalize and gamify process.

[00:10:31] Repurpose rejected content, strategize using accepted stories.

[00:16:24] Follow-ups are important, but give space.

[00:22:47] Rejection pushes growth, follow similar path.

[00:25:28] Take risks, consider the worst outcome.

[00:27:44] Pitch yourself on high impact podcast.